Meet our Makers
Can running a brand be an engine for social change?
For so many of the Indian makers in our community, the proposition of doing good fuels their drive to create high-quality, one-of-a-kind products. Whether that means providing training and financial independence for women artisans, or helping reduce environmental waste, they demonstrate that effecting positive change is good for business.
"When I started TerraKlay, I just wanted to bring craft traditions to a wider audience,” says Manvee Vaid. “I was clear that the artisans needed to be a part of the story. I decided to name our products after each woman artisan who crafts them…this gives them a seat at the table to be partners."
Sonica Sarna creates its trademark indigo products through an extensive organic and sustainable textile mill network, 40-plus artisan community partners, and a sewing center for at-risk women in New Delhi. Sonica even offers ethical design masterclasses for interested entrepreneurs.
A community-based organization working in the Central Himalayas for a quarter century, Avani Earthcraft creates hand-spun and naturally dyed textiles through six decentralized community centers, headed by local women and men trained at Avani.
Mother-daughter duo Minakshi and Aishwarya Jhawar launched Ekatra to ensure that its female artisans gain new skills and financial independence, while creating beautiful, hand-crafted journals and stationery.
Leera Crafts not only makes beautiful, hand-dyed fabrics, it quite literally stands for something: Livelihood Empowerment and Encouragement of Rural Artisans, which speaks to its missionof providing space and inspiration for local artisans to cultivate confidence and independence.