Artisan at work

We believe in a diverse, quality supply chain, Powered by People.

Table of
Table of Contents

01. The Future is Diverse

We are on a mission to enable small batch producers to be a viable alternative for buyers to traditional mass manufacturing suppliers

We don’t just offer buyers beautiful, high quality and unique product from makers in regions that are new and exciting. We believe in a transparent and sustainable future for all, and are passionate about making sourcing further afar more accessible.

Our B2B marketplace platform and powerful digital tools foster buyer confidence and empower ethical producers and brands worldwide. Retail is changing. Consumers are demanding distinct, high quality products with origin transparency, yet highly skilled producers in lower-income countries lack access to markets, tools and financing.

We are here to help and on a mission for change. We hope you will join us.

02. Our Principles

Powered by People is committed to working with socially and environmentally responsible makers and brands.

Our management practices are rooted in a culture of transparency and accountability to all stakeholders. Buyers, and ultimately consumers, can better understand the impact of their decisions when information on product life-cycle, supply chains and direct operations are made available. This visibility into product provenance also directly impacts labour, community, and environment. As PBP grows, we are committed to increase transparency into the end to end supply chain, and are developing digital tools to make this possible.

Software Made for Makers

03. Our maker led technology ecosystem is designed for small batch production and supports an informal, distributed workforce.

Our three pillars supports the supply chain from end to end:
i. Production management software
ii. Order financing cash advances
iii. B2B e-commerce wholesale marketplace
PBP Website showing on laptop screen

PBP Market

Off the beaten path is closer than you think. Our online marketplace platform brings international buyers together with skilled, quality makers. We are using the latest technology to make trade easy, secure and error-free. Discover a whole new world of products and sources.

PBP website showing on laptop screen
PBP financing page showing on mobile screen

PBP FlexPay™

Handmade production is often informal, making it difficult to access financing. We offer cash advances against sales orders plus Net60 flex payment schedules for buyers. Fast, secure and direct payments so you can manage cash flow and grow your business.

PBP Produce page showing on laptop screen

PBP Produce

Production Management software designed to digitize small batch, creative manufacturing sector. This powerful tool manages and tracks orders, Creates production plans, purchase orders and work orders, then tracks progress both internally and across a remote workforce with our smartphone enabled integration. Our system puts the maker In control of their supply chain, transparently.

PBP Produce page showing on laptop screen

At Powered by People, we see the power of technology enabling human capital, rather than displacing it. In an age of automation, we see the beauty in handmade. With offices around the world, we understand firsthand the challenges and complexities that makers face today.


Ella Peinovich portrait
Ella Peinovich
Chief Executive Officer + Founder

Ella is a MIT graduate who has led projects in design, tech and entrepreneurship. She was founder and CEO of Soko, a jewelry brand with “virtual factory” application that can produce 50,000 units/month, across a network of 2,500 mobile-enabled Kenyan artisans. Ella is an Ashoka fellow.

Hedvig Alexander portrait
Hedvig Alexander
Chief Commercial Officer + Founder

Hedvig is a Danish Army Captain and Yale graduate. She founded Far + Wide Collective an online platform with a network of 5,000 suppliers, 400 retailers in 18 countries. She led Building Markets adding 1.6% to Afghan GDP (‘06), was Managing Director of Turquoise Mountain and founded The Pin Project for refugees.

Alison Phillips portrait
Alison Phillips
Chief of Design + Founding Partner

Alison holds 100+ patents and has led award winning teams in the tech and retail sectors, as Managing Director, Global Head of Industrial Design at BlackBerry, Head of Merchandising for Aritzia, and founder of lifestyle brand Caban, which was acquired by Polo Ralph Lauren. She has a degree in Industrial Design.

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Alex Mwaleh
Director of Engineering

Having worked as an IT Manager and Software Engineer, Alex comes with years of industrial experience garnered while working for high performance international organizations like Pluralsight, Metalab and Andela. He is a fullstack Software developer specialized in building web applications and cloud computing. He is an alumni of both USIU and Andela

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Nupur Kapoor
VP of Partnerships + Founding Partner

Nupur has over a decade of experience in strategy consulting, tech for good, and organization building. She was a founding member of consulting firm, Dalberg in India. She then developed ITT - a social tech think-tank. Nupur runs a personal tech for good enterprise called Neter. She is an Acumen Fellow holding degrees in Economics and Finance.

Carl Fixsen portrait
Carl Fixsen
Head of Product + Founding Partner

Carl has extensive experience analyzing financial instruments, He has worked as the lead analyst at a US investment firm and as a consultant in a firm specializing in RMBS models. He brings systematic and procedural expertise in quality assurance for manufacturing, ensuring the highest governance standards. Carl holds a graduate degree in financial analysis.

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Karan Sawhney
Director of Finance

Karan has over 8 years experience across equity and debt financing and has managed all aspects of the deal process including investment evaluation, execution, portfolio management and restructuring. Karan has experience in diverse sectors including manufacturing and artisanal craft. Karan leads the finance facility and is focused on supplementing the marketplace with a finance offering to support makers. He has a MSc in Accounting and Finance and has an MBA from London Business School.


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Kofo Sanusi

Kofo brings over a decade of experience in strategic business and operational planning, and financial management. Kofo is COO at African Private Equity and Venture Capital Association (AVCA) , and was COO at Founders Factory Africa (FFA), a venture development company investing in start-ups in sub-Saharan Africa where she was responsible for overseeing the company's financial and operational activities, and leading investments and support to early-stage start-ups to scale across Africa. Earlier in her career, Kofo worked at The Young Foundation, Overseas Development Institute and Palladium. She holds an MSc in International Public Policy from University College London.

Ted Selig portrait
Ted Selig

FishEyeSoftware, Ted has developed mission-critical transportation & security systems, building technology to access information from real-time data. He holds two U.S. patents & authored over 15 publications. Ted holds a Master’s of Science in Computer Systems from Northeastern University in Boston.

Matthew Sutton portrait
Matthew Sutton

Since 2005, Matt has been an active Investor and Advisor in both private equity and seed stage venture capital, with a focus on technology based platforms. Matt has served as a Teaching Assistant at Harvard Business School and serves on the Board of Advisors for Harvard Ventures. Matt has an MBA and Finance degree from Columbia Business School.

Elicia Carmichael portrait
Elicia Carmichael

Elicia has tackled social challenges through a business lens for over 15 years. In her role as VP of Strategy at Root Capital, Elicia led initiatives to advance impact investments across the agricultural sector. She currently consults on strategy, finance, and change management for global enterprises. Elicia has an MBA from Cornell University, where she was awarded the Sustainable Global Enterprise Award for her work in village banking in Nepal.

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Ali Hussein Kassim

As CEO of FinteXXTechnology, a Pan African Fintech company, Ali guides businesses with their digital strategies. He is Principal at AHK & Associates, a Founding Member of Demo Venture, an advisory board member of DEMO Africa and a Trustee and Chair of the National BlockChainWorking Group at KICTANet.

Sydney Price portrait
Sydney Price

Sydney is an award-winning executive and founder and CEO at The Knew Purpose, a conscious leadership company that guides leaders to create new revenue channels and profitability for their companies, while integrating social and environmental benefits into their supply chain. Prior, she was SVP Social Impact, Global Merchandising, and DTC at Kate Spade; and held multiple leadership roles at Neiman Marcus Group. She has a degree in psychology and is an adjunct professor at Parsons School of Design.

Curtis Chambers portrait
Curtis Chambers

Curtis is a serial entrepreneur turned philanthropic investor and advisor. Employee #7 at Uber, Curtis was the first Head of Engineering for Uber, UberEats and UberFreight. Prior to Uber, Curtis was the Senior Software Engineer at Expensify. Curtis holds an engineering degree from the University of San Diego.

Jonathan Shui portrait
Jonathan Shui

As Director of Investments at Good & Well, Jonathan leads the strategy on investments with early stage social purpose businesses. Jonathan is a graduate of University of Waterloo with a B.A. Sc. degree in Mechanical Engineering and a Minor in Economics. He also graduated the Columbia Business School Executive Education Program in Value Investing.

Spencer Crawley portrait
Spencer Crawley

Spencer Crawley is co-founder and General Partner at firstminute Capital, a $100m European seed fund launched in 2017. The firstminute investor base includes 30 founders of billion dollar technology businesses. Spencer started his career at Goldman Sachs in Moscow (in the Fixed Income, Currencies and Commodities division), before becoming the first hire at DMC Partners, a Special Opportunities fund spun out of Goldman Sachs. This was followed by an MBA at INSEAD, and a stint at AppDirect, the cloud commerce platform-provider. Spencer studied History at Oxford University, where he received the Waugh scholarship, and speaks fluent Russian.