Designers and manufacturers specializing in cashmere, wool, and linen scarves, ponchos, and throws, Natweave collaborates closely with hand weavers in Kashmir to create their exquisite collection of textiles, all of which bear the distinguished brand name, SADHU. The designs are masterminded by textile designer Subhabrata Sadhu, who also stands as the company's founder. Their primary goal is to offer employment opportunities to artisans in Kashmir who have been adversely affected by the region's unstable political climate. By partnering with these artisans, they also ensure the preservation and continued practice of the traditional craft of pashmina weaving, preventing them from seeking alternative livelihoods due to a shortage of work.