Meet our Makers
For Indian maker KindHue, Mother Nature provides the mood board
If you think about it, color is everywhere. Those beets in your fridge? Those flowers in your garden? The spices in your cabinet you haven’t used in over a year? Color, color, color. That’s the practical philosophy behind KindHue, an Indian maker who employs natural dyeing processes to create a spectrum of products. The brand launched during the pandemic, making non-toxic kidswear, and has expanded since to create a variety of homewares.
Keeping it natural is the guiding principle to everything KindHue does. It starts by drawing colorful hues from all sorts of sources, such as the nut-like myrobalan fruit to the flowering sappanwood tree to home-grown turmeric. And the process continues, full circle. KindHue encourages its customers to return its products, once they’ve run their course, so they can upcycle them and give them new life as new products. Its proof that as both artisans and consumers, we can all make more from what’s right there in front of us.
All of KindHue’s products are handmade and hand dyed, using locally-sourced materials like roots, flowers and vegetables.
And it’s not just the dyes that are kind. "Natural dyeing is labor intensive," says KindHue founder Prishni Prasad. "But the process is very safe for the workers compared to artificial dyes, which are highly harmful for the people working with them. And natural dyeing is also eco-friendly. At KindHue we neutralize leftover dye baths and use it to water gardens."
Every step of our process is designed to create as minimum waste as possible. Not a single piece of fabric is thrown away or considered a waste.
"Natural dyeing is full of surprises," says KindHue founder Prishni Prasad. "Sometimes the least expected dye material gives wonderful results, while some others can be disappointing. It is all about experimentation."
KindHue embraces the Japanese multi-dyeing technique of shibori, which presaged the western practice of tie-dye.