Derived from the Sanskrit word meaning "to move like the wind,” Vata encapsulates the essence of motion and fluidity. Inspired by the ever-changing nature of air, Vata is crafted to meet the dynamic needs of its audience. Rooted in the rich crafts and traditions of India, Vata is on a journey, reinterpreting and breathing new life into age-old practices, making them not only relevant but indispensable to the modern-day consumer.

Dedicated to a vision of cultural revival, Vata actively engages with seven artisan communities and small-scale businesses across India. The brand's commitment extends beyond aesthetics, with a steadfast effort to identify communities or individuals constrained by a lack of proper infrastructure to scale their production.

Vata is more than just a brand; it is a dynamic force, seamlessly blending tradition with modernity to create a timeless and captivating experience for its discerning audience