Derived from the Sanskrit word
meaning "to move like the wind,” Vata encapsulates the essence of motion
and fluidity. Inspired by the ever-changing nature of air, Vata is crafted to
meet the dynamic needs of its audience. Rooted in the rich crafts and
traditions of India, Vata is on a journey, reinterpreting and breathing new
life into age-old practices, making them not only relevant but indispensable to
the modern-day consumer.
Dedicated to a vision of cultural revival, Vata actively engages with seven artisan communities and small-scale businesses across India. The brand's commitment extends beyond aesthetics, with a steadfast effort to identify communities or individuals constrained by a lack of proper infrastructure to scale their production.
Vata is more than just a brand; it is a dynamic force, seamlessly blending tradition with modernity to create a timeless and captivating experience for its discerning audience