TOJ was born from the desire to create unique products inspired by the traditional crafts of Guatemala. They work hand in hand with talented artisans from different regions of the country to create Guatemalan fashion and take it to the world.
The name –TOJ– is one of the Mayan Nahuales, sacred elements of the Mayan worldview. TOJ means reciprocity, donation, offering and gratitude. The brand developed this project to promote a positive change in the communities of artisans, offering them a stable job that ensures a fixed income.
In short, TOJ represents the love for fashion and creativity, love for artisans and their great skills.