DEM is an Istanbul based, Milan footed company born from the shared dream of two sisters who aspired to infuse the beauty and balance of nature into their everyday adventure called life.

At the heart of the brand lies their signature product, the Peshtemal, originally bearing a Persian name denoting a 100% cotton apron designed to preserve the cleanliness of clothing. Today, this age-old garment has evolved into a symbol of tradition and timelessness, seamlessly complementing all facets of modern living.