BrunnaCo is a Californian sustainable & ethical fashion brand founded by Helga Ida Ayu, an Indonesian immigrant who resides in California. Each of BrunnaCo’s collections is handcrafted by select artisans, mostly women, from the comfort of their homes in Indonesia, especially Bali. They commit to making it possible for our female artisans to work from home to pursue their dream whilst playing an important role as mothers and housewives. This is their way of empowering our female artisans in the country where most women end their working life once their family life begins.
BrunnaCo’s objective has always been to create meaningful pieces using locally harvested plant-based materials, vegan, recycled, organic, and other eco-friendly materials that leave a positive impact to the environment, as well as to share the stories of the female artisans in Indonesia while supporting their local artisan community.