Fashion—meet upcycling. Prashasti Goyal co-founded Auruhfy in 2016 with one goal in mind: to make an imprint on the bustling marketplaces of New Delhi with printed pillows and slippers—and without the carbon footprint.
Auruhfy means “transforming something into gold.” And Prashasti has a gift for seeing opportunities for transformation, both in business and in the materials left over from her creations. The Katran project—a concept-based collection that upcycles leftover fabrics from her studio—is the focus of her sustainable, ready-to-ship items.
For the consumer, imagine sitting back and relaxing on bold blue-and-gold–accented pillows or propping up your feet (you earned it) in one of Auruhfy’s lotus-patterned slippers. Sewn with a green thumb, the products crafted by this zero-waste company won’t leave a mark on Mother Nature.