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The Herd is inspired by and pays homage to the iconic beading culture pioneered and mastered by Nguni women. Beading as a form of communication has always been a labour of love for which Nguni women have devoted time and energy as a creative proclamation, since time immemorial. Over the years the practice of beading has been whitewashed, taking away its ability to be truly understood for its divine spiritual beauty. The Herd arises out of an effort to bring about a more meaningful and exhaustive appreciation for the practice of beading.
Further more, The Herd is a collaborative platform that works with female artisans based in rural South Africa. Together we create a combination of artistic contemporary beaded pieces rooted in tradition. These unique pieces are both decorative and functional. Our goal is to create economic opportunities for the team by working together to produce unique, high quality beaded pieces using the traditional techniques that have been passed down from one generation to the next. The work we make aims to celebrate and preserve Nguni beading techniques while innovating the traditional method.