With the utmost respect and a deep appreciation for the artisans' hand skills craftsmanship, Pink Haley's priority is to ensure that artisans are paid sustainable living wages. They understand that handmade items require time and have embraced the concepts of slow fashion and slow production with their artisans' well-being in mind. Along their journey, Pink Haley has expanded from handmade rattan bags to include handmade shoes, tailor-made clothing, handcrafted rattan furniture, and home decor. They take pride in showcasing a diverse array of craftsmanship and supporting as many artisans as possible in their sustainability efforts. Pink Haley is committed to empowering artisans to continue honing their unique handcrafting skills, passing them on to future generations. They exclusively create handcrafted goods of exceptional quality designed to endure year after year. Their productions are limited and made on demand to prevent overconsumption and waste.

The brand, Pink Haley, is named after the founder's daughter, Haley, reflecting their commitment as a conscious parent to instil these values in future generations.