Seventyfour is an artisan leather studio with a design philosophy of simplicity, based on the East Coast of South Africa in the coastal town of East London.
Every Seventyfour creation is cut by hand and 100% handstitched. Yes, stitch by stitch!
Their traditional leather hides are among the finest full-grain leathers in South Africa. The bags will be kept a lifetime, growing more beautiful from the changes of the leather hides as they are handled in use. All at once sturdy and supple, handling alone will impress upon the owner the inherent value of the product.
Each bag is named after seafood species on the WWF Sassi list for endangered ocean species. Seventyfour encourages people to make more sustainable choices and reduce the use of single use plastic.
Their slogan “Freedom to be…” describes their customers' unique style. Freedom to be strong, freedom to be unique, freedom to be whatever you want to be and to do whatever makes you happy.