NanayKids’ knitted baby and children's clothing products are crafted exclusively from 100% Alpaca and Llama wool. The garments are manufactured by socially conscious, Fair Trade certified companies in Bolivia. These companies collaborate with local knitters, who are typically family heads and primary breadwinners. Notably, 90% of the knitters are women. NanayKids primary mission revolves around the continuous generation of employment opportunities and the promotion of manual labor to enhance the knitters' quality of life.

The production methodology employed by their producers has empowered knitters to evolve into entrepreneurs, establishing their own small enterprises. Each workshop affiliated with NanayKids operates as a legally independent entity, led by the head knitter. Each entrepreneur has acquired the skills to manage their team of knitters and expand their production capacity by increasing the workforce in their workshop, thereby generating more jobs and manual labor opportunities. The passion and dedication infused by these knitters into their work result in NanayKids products being crafted by joyful individuals with the aim of spreading happiness to others.