Cotton is an extraordinary material. It’s soft, breathable, absorbent, and biodegradable. However, 20,000 liters of water are required to produce a single kilogram of cotton.  Jeans are cool, but 2.7 billion meters of denim fabric are produced every year, of which 15% end up as waste in denim mill floors. That's the equivalent of over 250 million pairs of jeans. Meema is a certified B Corp transforms into something else in a continuous cycle of zero waste..Nature’s process is circular. Everything transforms into something else in a continuous cycle of zero waste.

Meema’s aim is to get as close to that cycle as possible with their upcycled denim textiles. Meema’s waste is turned into compost, which is used by local Guatemala coffee growers to grow some of the most delicious Arabica beans in the world.