The founders of KAR Conscious Living came together to create a brand that is centred around the beauty of India textiles, block printing and embroidery. Stripping away the loud and vivid colors often associated with Indian products, KAR was keen to create collections with a modern aesthetic and neutral tone that could easily blend into any space.
At the core of the brand's aesthetic is the age-old technique of block printing, which strives to retain the beauty and rawness of imperfection. With a focus on embroidered napkins, block printed pillow covers and handwoven woollen throws, KAR brings together master weavers and printers from Uttrakandh in the north to Bangalore in the south to create a beautiful selection of home decor products.