Kaarak operates as an organization exclusively for women, with an exceptionally skilled team of female artisans. Every product produced by Kaarak is carefully handcrafted, hand-knitted, hand-quilted, or hand-knotted, emphasizing the value of artisanal craftsmanship over mechanical mass production. The organization is dedicated to advancing a "winning with purpose" agenda, with a primary focus on reducing its carbon footprint. Kaarak strives to achieve this goal through the following initiatives:

Circular Business Approach: Kaarak adopts a circular business model, sourcing all raw materials from upcycled fabrics, yarn, and garments.

Biodegradability: All Kaarak products are crafted using 100% biodegradable materials, completely free from chemicals and artificial substances.

Handmade Excellence: Every Kaarak product is lovingly handcrafted, minimizing its impact on the environment by reducing carbon emissions.

By adhering to these principles, Kaarak exemplifies its commitment to sustainability and ethical production while empowering talented women artisans.