Blinded by Color Project
About the Brand
Blinded By Color Project, is a journey from the waters of rural India, through the hands of skilled artisans, all the way into your conscious closet. A resort-wear collection of genderless forms and modern bold patterns co-created with artisans in Jaipur using natural dyes and heritage woodblock and Dabu print techniques.
Each printed caftan requires approximately 30-60L of water and 12 days to be completed. Made by hand in small batches and re-produced at demand these soft and airy textiles are sourced from locally certified recycled cotton by Global recycled standard (GRS). Through its lifecycle from Cradle to Gate (USA warehouse) we estimate savings of 80% water, 70% pre-consumer waste and 20% of energy consumption compared to conventional industry processes; each piece generates only 0.6kg- 2.4kg of ecological carbon footprint.
Through the BBCP rainwater foundation non-profit initiative, we partner with local grassroots nonprofits organizations to enable artisan community stewardship and management of water resources through the creation and restoration of locally managed rainwater harvesting and water recharge systems. By only recycling and recharging water used from printing it is estimated a savings of 7.5M L of water a year. All donations are 100% tax deductible. To learn more about who we are and see the progress made by the artisan community in Kaladera, visit our website: www.blindedbycolorproject.com
Ships from: United States