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The Future Of Wholesale Forges A Retail Partnership

Powered by People has partnered with West Elm to deliver a shop-in-shop destination for the artisan sector.
Powered by People<br> + west elm

Gharyan Stoneware, crafted in the traditional mineral clay technique in Tunisia.

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Propelled by the commitment to invest $50M in the global artisan sector, West Elm and its parent company, William Sonoma Inc., is leading the charge in retail in its commitment to sustainability.
At Powered by People, our mission is to take small batch production mainstream and drive sustainable economic opportunity for global makers.

As we continue to drive to this goal, we are announcing a new partnership with West Elm supporting the growing consumer demand for unique, sustainably produced products for the modern home.

“We are excited to partner with Powered by People to further our commitment to supporting artisans worldwide,”

said Catherine Schwartz, SVP of Merchandising at West Elm.

The partnership is a shop-in-shop destination on where consumers can find a product collection curated by PBP and produced by artisan makers representing 9 countries. The launch collection will include over 150 products and will be available to consumers beginning September 23. West Elm’s website will host dedicated “Artisans” and “Collaborators” sections showcasing the makers themselves with editorial spotlights. New products and makers will be continually added to the PBP x West Elm collection.

The launch collection includes a range of handcrafted products and gifts priced from $8 to $650. Items and artisans include Gharyan Stoneware’s mineral clay and olivewood tableware from Tunisia; punch needle technique pillows from South Africa’s Cotton Tree; artisanal candles from Canada’s Field Kit; terracotta serveware and recycled glassware from Alcantara-Frederic, Morocco; organic soapstone and raffia mobiles from Floc, Kenya; elephant grass baskets woven in Ghana from Big Blue Moma; modernist ceramic vases from India’s Osmos Studio; Wayil by Algodones Maya’s pillows hand woven from their own home grown Guatemalan cotton; and from Mexico, Aurea’s contemporary wall hangings, Al Centro’s soulful ceramics, and Rafful Estudio’s textile tapestries and mirrors. We look forward to expanding our maker community with Powered by People, a company that shares our dedication to sourcing responsibly made, beautiful products.” says Schwartz.

The rise of the conscious consumer depends on a new breed of conscious buyer who recognizes that small batch offers economic opportunity and supply chain diversification while featuring unique products with a rich narrative that is often intrinsically more sustainable.

The time is ripe for retailers to bring the artisan sector into the mainstream to drive inclusive growth and the advancement of responsible consumption and production, while delivering sustainable impact.

Available Sept 23 at in the US.

Gharyan Stoneware, crafted in the traditional mineral clay technique in Tunisia.

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